We believe in helping Canadians find the right insurance at the best price, while providing exceptional customer service.

At Surex, we’re revolutionizing the insurance industry by providing customized insurance solutions, and exceptional service, to our clients through a digital first experience.

Our advisors strive to exceed expectations by delivering an authentic and personalized experience to Canadians shopping for auto, home, business, condo/tenant insurance, and more. 

The team at Surex believes innovation is key to doing this. We leverage the latest technology to streamline processes and create efficiencies for our customers, utilizing both artificial intelligence and the best insurance quoting technology .

Most importantly, we are committed to giving back to our communities by supporting causes that matter to our clients and our team.

As Canada's leading online insurance brokerage, we are dedicated to making insurance simple, transparent, and accessible to everyone.

Surex is proudly Canada’s largest digital insurance broker today, but its roots began in a small Canadian town. 

Founders Lance Miller and Matt Alston struck up a friendship as fellow business owners in Magrath, Alberta — population 2,400. 

Lance ran an insurance brokerage and Matt owned a direct marketing company. They decided to go into business together in 2005, first as a bricks and mortar insurance broker. This was a risky time to get into the business, as The Banking Act was revised to allow Canada’s major banks to enter the insurance industry.  

But Matt and Lance felt that Canadians would trust a broker to help them find the right insurance. After all, brokers work to compare the market for their clients while offering impartial advice.  

Their intuition was right and Surex continued to grow despite the new competition. As they gained more customers, Lance and Matt heard feedback from many that they wanted to be able to get their insurance online.  

The feedback was heard loud and clear and the duo moved to launch Surex online. Transitioning to an online business would also allow Lance and Matt to keep the business in Magrath as it grew. And so, they launched Surex’s beta website in 2012. 

Since then, Surex has grown rapidly and today, it is Canada’s largest digital insurance broker. 

Surex is proudly recognized within the Canadian insurance industry for exceptional service and innovation.